Click HERE to view my illustrated resume

Professional Experience

Kargo, Product Marketing Lead
Product Marketing Coordinator 2016-2017, Manager 2017-2019, Chicago, IL
  • Spearheaded outbound marketing efforts for Kargo’s suite of innovative mobile advertising products, technologies and platforms.  
  • Drove go-to-market strategies to enable over 20+ successful product and feature launches by working across teams, including Marketing, Strategy, Training, Sales, Ops, Revenue and Publisher teams
  • Crafted the messaging and positioning for new products through market research and through a key understanding of Kargo’s suite of customer facing initiatives.
  • Coordinated and lead training sessions with internal and external clients, communicating the core value of the company’s key revenue generating products.
  • Cultivated a keen understanding of digital ecosystem and competitive landscape to inform the product roadmap, shape the go-to-market messaging, and support sales via crafted taking points and industry POVs.  
  • Partnered with front-line sales to conceptualize and develop strategic marketing proposals in response agency holding company needs, QBRs, client direct proposals and strategic up fronts. 

Kargo, Account Coordinator
2014 - 2015, Chicago, IL
  • Working cross functionally, I touched all areas of the campaign life cycle and was deeply involved in the development of innovative proposals, high impact presentations, creative brainstorming, and ownership of campaign reporting and analysis. 
  • Supported over $150MM+ in client RFPs and partnership proposals for a portfolio of notable brands such as Target, McDonald's, Best Buy and P&G with an average 45% closed won rate.
  • Proactively re-imagined how to leverage existing technology to creative innovative first-to-market mobile ad executions that helped successfully sell through Kargo's campaign proposal and were run by high profile clients such as Skittles, Target, Olive Garden, and Red Bull.

Anthem Press, Marketing & Publicity Coordinator                    
2012 - 2014, London, UK
  • Title and book series publicity & marketing — conducted marketing research and analysis for 100+ book titles and series; produced press releases and email blasts; coordinated international book tours in Europe, U.S. and Asia; scheduled appearances on BBC, CNN, PBS, and Bloomberg; secured book reviews in major media and academic publications including NYT, WSJ, HuffPost, Forbes, Economist, etc.
  • Special project development, marketing & publicity — generated funding for projects by developing publishing partnerships with key organizations; worked with MIT professor to produce and deliver digital journal to 30,000+ subscribers; involved with development team for new self-publishing imprint including research, web creation, and copy writing
  • Marketing collateral design and production — created 45 book covers, designed and wrote hundreds of promotional collateral pieces including flyers, catalogs, posters and book flyers, along with producing 100+ promotional e-newsletters
  • Boosted Company branding and profile — managed company presence at key academic and professional events worldwide and designed/coordinated company advertising in key industry publications
  • Digital management and content creation — improved SEO and digital awareness; managed social and Wordpress accounts; updated imprint web content; evaluated and reported on web traffic analytics; created graphics, web banners, and profile pictures for digital platforms
  • Intern management — developed intern program; taught and managed 15+ interns from U.S. and Europe; worked one-on-one to create individualized projects to optimize their skill base and time

Freelancer & Illustrator, Marie King                         
2012 - Present, Naperville, IL
  • Developed marketing strategies for independent authors, illustrated children’s books, designed book covers, and created author brand aesthetic and marketing materials

College of Media Grader, University of Illinois
Fall 2011, Urbana, IL
  • Assessed and critiqued creative strategy projects; graded key brand insights, product manifestos and creative briefs

Account Services Intern, Spawn Agency                             
Summer 2011, Anchorage, AK
  • Interned for award-winning ad agency: generated market summary PowerPoint for McDonald’s Alaska; assisted planning and implementation of Walgreens’ grand opening; scheduled and disseminated Alaska’s Department of Transportation construction and roundabout awareness campaign; created site maps and proposed promotional items for Walgreens and British Petroleum (BP); conducted brand research for University of Alaska; created budget for United Way
  • Created media spec sheets and contact lists for production, media and account departments; reorganized digital and physical filing systems; updated agency’s PowerPoint; instituted a staff meeting summary template

Administrative Coordinator, Morreale Law              
2007 - 2008, Glen Ellyn, IL
  • Acted as liaison between closers and real estate contacts; organized bank statements, filed taxes and acquired escrow
  • Prepared closing documents and contracts for corporate clients, such as Caterpillar, as well as local, industrial, and residential clients

Education

University of Illinois at Urbana-Champaign
Aug 2007-Dec 2011
B.S., Advertising
3.8/4.0 GPA, Dean’s List

International Academy of Art & Design
Nov 2008-Aug 2009
A.A., Web Design & Multimedia
3.7/4.0 GPA

Programs & Platforms

  • Adobe Creative Suite (proficient in Photoshop, Illustrator and InDesign, basic knowledge of Dreamweaver and Flash)
  • Microsoft Office, ​Keynote​, Google Suite
  • Looker
  • JIRA
  • Confluence
  • Basic HTML
  • SPSS
  • MOAT
  • Google DFP
  • Salesforce, Pardot
  • Mailchimp
  • Wordpress, Blogger & Tumblr
  • Workamajig

Skills

  • Creativity
  • Organization & efficiency
  • Negotiation & conflict resolution
  • Communication & collaboration
  • Enterprising & resourcefulness
  • Project management
  • Team leadership
  • Information synthesis
  • Numeracy & quantitive analysis
  • Generating results